You could be making your dream project right now.
Kickstarter, Patreon, and other crowdfunding sites provide opportunities for artists to create and own their art in unprecedented an exciting new ways. But what could go wrong? What if you launch a project and it falls flat? What if you annoy everyone you love by asking for money? This course lays out how artists can create their dream projects — albums, shows, books, and more — in a way that strengthens and grows your community!
You’ll learn how to cultivate an audience by sharing art instead of “marketing.” We’ll build you a community, not just casual fans. And this deep, interactive relationship will lead to an audience who is ready to crowdfund your projects on Kickstarter, Patreon, or wherever you go! Create exactly the art you want to make, for the people who love you, and get paid doing it. Doesn't that sound great?
I'm ready, are you?
Start your journey, build your community, and bring your amazing art into the world.
What people say about Laser...
Christian Lipski
$14,520 raised
"The PDX Broadsides didn't know where to begin with crowdfunding, but with Laser's guidance we made over twice our goal! Their clear instructions took the fear out of the process."
Jonathan Coulton
$150,287 raised
"Crowdfunding is a powerful magic spell, and Laser is the Hogwarts professor who can teach you how to cast it in a way that works for you."
Lynn O'Brien
$15,152 raised
"With Laser's help, I finally started having FUN sharing on social media, engaging my community, and when it came time to launch - I met my dream goal in 6 days and ended up over 150% funded - YAHOO!"
Course Benefits
14 Self-Paced Lessons
8 Hours Of Content
Experienced crowdfunding coach Laser Malena-Webber will talk you through each step of the process in short, easy-to-follow videos.
This is comprehensive crowdfunding coaching from idea to fulfillment!
25 Worksheets, and Answers To Your Questions
Apply what you've learned to your own work with practical to-do lists, budget calculators, and social media post schedules!
Have any questions? Your instructor is available in the comments section for any answers you need.
*If you enroll in the full program, you will also get two feedback sessions with your instructor to optimize your project.
Proven Process & Real-World Examples
Your instructor has launched, coached, and driven more 30 Kickstarter projects with a 100% success rate. This process was developed through experience, and you will get to see behind the scenes of some of the most successful of these projects!
Let's go!
Tell me a little bit about yourself, and if you're a good fit, I'd love to get you into the program!
Are you...
uncomfortable with self-promotion?
intimidated by social media?
ready to work, but unsure how to spend your time online?
Do you fear...
launching a Kickstarter, Patreon, or IndieGoGo project that falls flat?
annoying your loved ones by asking for money?
Do you want to...
share your unique voice?
bring your work to a bigger audience?
make amazing art, but don't have the budget?
"Crush Your Kickstarter" is your solution.
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Build a community for free, with a genuine connection, before you click "launch."
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Find an audience who likes your art; don't just buy Facebook ads and hope for the best.
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Walk through the process of setting up an online presence ready for crowdfunding.
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Learn the steps to create content, interact, collaborate, and find new fans — all in ways based on your artistic identity and mission.
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Develop and source rewards, budget, and timeline based on proven methods from more than 30 successful projects.
Curriculum Outline
1. Crowdfunding Mission Plan
2. Your Ideal Crowdfunding Audience: Size, Engagement
3. Preparing An Audience In Your Own Special Way
4. Being Discovery-Ready
5. One-Click Principle & Discovery-Ready Social Media
6. Growing Your Community (Getting "Discovered")
7. Audience-Building (Feedback Opportunity 1)
8. Crowdfunding Rewards
9. Setting Your Goal And Budget
10. The Successful Campaign Page & Video
11. Launch Plan and Timeline (Feedback Opportunity 2)
12. How to Promote a Project for a Month Without Exhausting Everyone You Love
13. Troubleshooting & Reacting During the Campaign: What's Going To Happen
14. Afterward: Maximizing Your Art Release, Surveys & Fulfillment
Ready to take control of your career?
About your instructor
Hi! I'm Laser. My band launched our first Kickstarter project in 2014 with no label, agent, manager - not even a high-quality video - and made over $80,000. Since then, I've been asked for advice on how to make a living making music. I started coaching other artists on crowdfunding five years ago, and I've figured some strategies that have helped every one of my clients reached their goals!
All together, I've raised over $1,000,000 on Kickstarter and Patreon.
My artists friends keep telling me they are waiting to be "discovered" or "signed," and while they sit and wait, they don't make anything new, don't grow themselves, and don't grow an audience. My crowdfunding clients, on the other hand, make thousands of dollars to take control of their careers, and they build a deep and beautiful relationship with their audience.
I love what I do (I've even written a book about it!), and I'm excited to put all the things I've learned into an easy-to-follow course for you. Let's make it happen!
Frequently Asked Questions
How much time will it take to finish the course?
I'm launching next week/next year. When should I sign up?
But I'm an established artist/I haven't put out anything yet!
But I'm a painter/podcaster/game designer/pianist!
Do I need a manager/PR team?
Will this work for my Patreon/Indiegogo/Seed&Spark project?
What's your return policy?
I'm ready, are you?
Start your journey, build your community, and bring your amazing art into the world.